As we receive
overwhelming appreciation of our anniversary issue released last month, we
take a moment to thank you for the continued support and participation you
have been showing throughout this 5 year long journey. You are the source of
our motivation and your constant feedbacks help us keep relevant to your
needs.
As the month
of September turned round the corner, the temperatures nosedived and so did
the frail Indian economy. The Indian rupee hit the rock-bottom even though the
unfortunate Subbarao left no stones unturned. Soon the man of the moment Raghuram
Rajan came as a messiah to the dying economy and sentiments improved. The
inevitable happened as BJP finally nominated Narendra Modi as its presidential
candidate for general elections next year. The society at large found some
closure at the landmark death sentencing of the four accused in Nirbhaya
gang-rape. In the business scenario, nothing has been more talked about than
the momentous acquisition of Nokia by Microsoft that has us geeky customers
biting our nails for what’s next in store while Apple fails to make a mark with
its 5C’s and 5 S’. HUL’s Pepsodent had consumers at the edge of their seats as
it took potshots at Colgate reviving the great ad wars.
The beauty of things imperfect, incomplete and impermanent is seeping into business as the ancient Japanese philosophy of Wabi Sabi gains ground. This month’s cover story ‘Wabi Sabi and Marketing’ is a fresh take on how this novel concept is finding relevance in the business world and what marketing and innovation has to do with it. As the author says, ‘things need not always be perfect to be good’. Do read this quirky story and decode for yourself the recipe for perfection, or decide if you need it at all.
For our Vartalaap this edition, we have an exclusive interview with Mr. Vinod Sharma, Assistant Vice President-Sales & Marketing at Alkem Labs Ltd. In a career spanning over 20 years in the pharmaceutical industry, he talks about his extensive experience in areas of new business launch, turn-arounds in business unit and in developing new business module through a long term business approach.
Chuckle along as we have in store for you the tangy Brand Story of Dabur Hajmola as it continues to indulge the young and the old in a unique manner for over four decades now. Keep guessing as Fun corner eludes you with some of the most quirky and innovative print ads ever produced.
With so much in line waiting for you, wait no more and flip through the latest edition. Do keep us posted on what interests you and what doesn’t by writing to markathon.iims@gmail.com and we promise we will come back bigger and better, time and again.
The beauty of things imperfect, incomplete and impermanent is seeping into business as the ancient Japanese philosophy of Wabi Sabi gains ground. This month’s cover story ‘Wabi Sabi and Marketing’ is a fresh take on how this novel concept is finding relevance in the business world and what marketing and innovation has to do with it. As the author says, ‘things need not always be perfect to be good’. Do read this quirky story and decode for yourself the recipe for perfection, or decide if you need it at all.
For our Vartalaap this edition, we have an exclusive interview with Mr. Vinod Sharma, Assistant Vice President-Sales & Marketing at Alkem Labs Ltd. In a career spanning over 20 years in the pharmaceutical industry, he talks about his extensive experience in areas of new business launch, turn-arounds in business unit and in developing new business module through a long term business approach.
Chuckle along as we have in store for you the tangy Brand Story of Dabur Hajmola as it continues to indulge the young and the old in a unique manner for over four decades now. Keep guessing as Fun corner eludes you with some of the most quirky and innovative print ads ever produced.
With so much in line waiting for you, wait no more and flip through the latest edition. Do keep us posted on what interests you and what doesn’t by writing to markathon.iims@gmail.com and we promise we will come back bigger and better, time and again.
Happy Reading !!
To the new beginnings and for our love towards Marketing.
Cheers!
Team Markathon
