Markathon: Marketing Gurus Collector's edition

Dear Readers,

Since Markathon started its journey in April 2009 as the first monthly marketing magazine from a B-school in India, we have had an amazing experience. The magazine has scaled newer heights with each edition and has given the readers their monthly dose of marketing. We have released the magazine at the end of every month unlike most major magazines. Team Markathon has finally decided to change this. From March onwards, we will release the magazine at the beginning of the month. To ease this transition, we have decided to come up with a special February edition which is a ‘Marketing Gurus’ Collector’s edition.

In this special, we have compiled articles and interviews from all of our esteemed guests right since the inception of Markathon. A one page editorial can never be enough to express the gratitude we have for each and every one of them, who have been patient enough to grant us time for telephonic and email interviews. We have also had some very special articles from renowned names such as Dipak C Jain, Dean of INSEAD and also Martin Lindstrom, one of the foremost names in the world of marketing.

I doubt if there is any other magazine which can boast of exclusive interviews from Al Ries, Jack Trout , David Aaker and Seth Godin. To have achieved all of this within a span of 3 years has made all of us at Team Markathon extremely proud. We have to thank the team from the founding batch of Markathon lead by Asit Jain who gave us an outstanding platform to begin with and the batch of 2009-11 for continuing the wonderful work.

We have also covered a gamut of Indian personalities right from Harsha Bhogle (Cricket Commentator and Author), D Shivakumar (MD, Nokia India), Hasit Joshipura (MD and VP, GSK Pharma India), Santosh Desai (CEO, FutureBrands) and Nadia Chauhan (Joint MD, Parle Agro ) among many others.

From the academia, Markathon has played host to Professors from B-schools all over the world from Harvard Business School, Wharton School of UPenn, Said Business School of Oxford University, INSEAD, Kellogg School of Management, MIT Sloan School of Management, Tuck Business School and others. Personalities like Douglas Holt, Tarun Khanna, Dr.Jagadish Sheth, Sunil Gupta, Jagmohan S Raju, Nirmalya Kumar, and Praveen Kopalle being some of them.

I am sure all the readers of Markathon will cherish this Collector’s Edition and save it for a long time to come. There are 43 Articles/Interviews in all in this Marketing Gurus edition. We will be back with the March Edition in the first week of the next month.

As always, do send in your feedback/suggestions to markathon.iims@gmail.com
Sit back and enjoy this edition.


Sit back and enjoy this edition!
Happy Reading!
Jitesh