Updates || Cheena Pasrija, IIM Shillong || July 2015 Edition

Updates
Cheena Pasrija || IIM Shillong


Tata to launch Sporty Hatchback Bolt                                                                             
Sporty Hatchback Bolt from TATA will soon be launched. The top brass of the company have confirmed that they will soon be out with the first commercial of the car under the HorizoNext Umbrella will be launched. Design, drivability and connectivity will be some of the segment defining features. The car will be up for sale across 16 centres across the country and is priced at around 24 lakh.

Airtel in talks to launch branded 4G handset for Rs 4,000 
To counter Reliance Jio’s bid to capture the 4G services market with low cost bundled handsets, telecom major Bharti Airtel is planning to launch Airtel branded smartphones for Rs 4,000 by October-November. The company is in discussions with Chinese vendors and even held talks with Taiwan based Foxconn, which has set up its mobile manufacturing plant in India.

Snapdeal to have a mega electronics sale

Following the footsteps of Flipkart and Amazon, e-commerce giant Snapdeal announced its mega electronic sale on July 27 and 28 with discounts up to 70 percent. Snap deal confirmed that the customers will get hourly offers across all electronic items, also up to INR18000 off on digital SLR cameras and freebies worth INR 19000. Snap deal is hopeful of increasing its sales manifolds during the sale. Snapdeal, Senior VicePresident, Electronics and Home, Tony Navin said. “Our comprehensive assortment of over seven lakh electronic products, assured brand warranty and next day delivery solutions promise an enhanced customer experience”.

Karen Millen to open stores in India soon

UK fashion brand Karen Millen will soon hit the Indian markets. The brand will soon set up a dozen retail stores over the next three years in the country as per reports. The brand is looking for a master franchisee for India. Gaurav Marya, the chairman of Franchisee India holdings said that the label will find takers here in the bridge to luxury segment. The brand has stores in over 65 countries throughout the world and is sure to rock the Indian apparel industry as well.

Secret videos for Publishers announced by Facebook 

Facebook has announced secret videos for publishers. Secret videos will give page owners the ability to upload videos which would have been used only through a direct URL and are not searchable in general on Facebook. This will help the publishers to host videos on Facebook, embed them on third party sites or share them with anyone who has a URL, without having to post them anywhere else on Facebook.

Coke and jet blue create joy of sharing coke at NYC transit hub

Jet blue and coke have come up with a light hearted advertisement teaming up to bend the general rule of NYC transit hubs that you accept gifts from strangers. It showed rigging up a vending machine to split out two bottles of coke and sharing one with the passer-by. The usual busy flyers of New York take out time to interact with other travellers and share some light moments with each other having coke. It’s an amazing advertisement and transforms consuming coke to experiencing coke which is delightful.