Updates || Cheena Pasrija || IIM Shillong || November 2015 edition

BRAND LAUNCH

Brand Medimix to be launched in Sri Lanka 

FMCG player Cholayil Private Ltd today declared dispatch of Medimix cleansers in Sri Lanka. Chennai-headquartered organization’s items are presently accessible in 26 abroad countries, other than the Indian business sector. Pradeep Cholayil, managing director, Cholayil P Ltd said Sri Lanka expansion is part of company’s overall strategy to expand Medimix brand in international markets.

Hyundai to launch Genesis- the new Global luxury brand for the Company

The Hyundai Motor Company has declared an all-new worldwide extravagance brand – Genesis – that will convey ‘human-focused’ extravagance through a scope of new models that element “the most astounding gauges of execution, design and innovation”. Genesis will look to create a new meaning of luxury, that will provide a nuave platform for future mobility centered around people. By anticipating human needs at every touch point, Genesis models will embody four key aspects: human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience” says Hyundai.

BRAND WATCH

Study shows Amul as the most meaningful brand in India

According to the study conducted by Havas Media, Amul has emerged as the most meaningful brand in the country. The other players in the race were Cadbury, Google, Britannia, Life Insurance Corporation (LIC), Microsoft, Intel, HP, Parle and Samsung. Globally Samsung, Google and
Nestle emerged as the top rankers.

Disney looking forward to building a Brand in India

After a not so great start in the country, Disney India which a part of the American conglomerate Walt Disney Co. has a slew of movies lined up for the year 2016. The films have big names like Aamir Khan, Ranbir Kapoor and Ashutosh Gowarikar attached to it and it is estimated that these 3 films alone are riding 450 crore on its shoulders. The Walt Disney Co., which set foot in India in 2004, additionally has a vicinity in the Indian market through its auxiliary, UTV Motion Pictures. Disney even has a controlling stake in UTV
Motion Pictures.

MEDIA

Media should be blamed for Modi shaming India in London

Prime Minister Narendra Modi faced some sharp questions at a press conference in London, which were quite different from those he is used to being asked in India. The way our anchors gush over Modi on Social Media, one can’t even point the finger at him for not tending to a solitary question and answer session after expecting office. Both online and offline, our standard media straightforwardly derided those giving back their honors. Most recently, some of the big names of Media have been exposed. Its high time our media stops showing larger than life picture and starts asking pertinent questions to the Prime Minister so that the country does not have to feel the shame ever again.

AD WATCH

HARLEY-DAVIDSON - Inner Child

Harley Davidson has come up with an extremely powerful advertisement that highlights the internal freedom and innocence of a human being. It showcases the journey of a man to meet his inner child. The concluding tagline sums it all: - “Whatever is in you, is out there.”

Youtube link: https://www.youtube.com/watch?v=X1NYIYd54JQ