Showing posts with label January 2016. Show all posts
Showing posts with label January 2016. Show all posts

Sunday, June 19, 2016

Eye2Eye - Is Free Basics a violation to Net Neutrality? || Dheeraj Lamkhade & Prabhakar Singh || Welingkar Institute of Management & Chandragupt Institute of Management || January 2016 edition

DHEERAJ LAMKHADE


My mom recently started using the Smartphone and I keenly observed her digital content consumption pattern. I installed 2 apps - Whatsapp for communication and Facebook to socialize with her college friends and then as days passed I observed new apps being installed on her phone like Groffers, Inshorts and PayTm. Now five months after she got her 1st smart phone, she buys groceries online, shops online, learns recipes from Youtube, reads about the global happenings on her mobile and pays monthly house bills. Few months ago, when I gifted her the smartphone little did I realise that the device meant for connecting people  would lead her to a whole different world. When asked how she got there, she replies, “By clicking a photo of a Saree on Facebook which opened an app filled with awesome clothes at great prices”. She was referring to Flipkart. From someone who was considered as technologically illiterate, she has come far as now she manages most of her work online. Similarly 90% of Indians have not yet got the opportunity to connect with the world. The reason quoted by McKinseys of the world is poor infrastructure which has led to a low internet penetration. “I feel Facebook’s Free Basics is the Black Hole which will lead millions of Indians to a complete new universe of digitalization.” The real issue is that of differential pricing for the existing users, which affects the fundamental of Net Neutrality. But Facebook is helping in setting up an infrastructure to get new users online. Until and unless the urban youth do not awaken to allow free basics by not protesting against it, the underprivileged will never get the exposure that can drive change and growth.
“Please do not curb the opportunity for millions of youths who have similar passion to grow like us.”

PRABHAKAR SINGH
Everyone in a society needs basic services like free basic books, free basic healthcare, free basic education etc. As we are living in a digitalised world where on a single click we would get cornucopia of information and other services which help us in deriving benefits and exploiting opportunities. This is the reason for the inception of free basic by Facebook. Various entities alleged Facebook free basic of violating ‘net neutrality’. If we delve into the definition of net neutrality as per law, indeed free basic is a violation. Net neutrality in its basic form means unbiased and equal internet access to all. However, if we further introspect free basic, we would note that Facebook is providing this platform to a limited and selective set of app developers by partnering with some internet service providers (ISP). This is the main reason why free basic’s adulation turned into admonition. Facebook has partnered with reliance telecom for providing free basics and thus it will help to great hilt reliance subscribers in deriving maximum benefit out of free basic. Also, we are sceptical about Facebook view of providing services free of charges. There is a possibility that in the long run it could charge people for such services as is the expectation in the case of Whatsapp that sooner or later it is going to be chargeable platform. Hence, such services are totally against the Indian purview of net neutrality. If Facebook has really a sacrosanct vision of providing free basic to help the need to avail their economical and fundamental rights, then there are other ways also to do so. Facebook can collaborate with government at both central and state level to create specific sites, information and contents for the needy like farmers, artisans, craftsman etc. Through this it can also impart necessary skills and know-how to such people. Afterwards, roll out free basic services to people having access to these sites only. This step will do more justice to the ‘net neutrality’ and
also serves the objective. So it will be like hitting two birds with one stone.

Saturday, June 18, 2016

Logoistic - IBM || Sharad Srinivasan || IIM Shillong || January 2016 edition


Image result for IBM solutions for a smarter planet

International Business Machines Corporation, usually known as IBM, is a widely acclaimed American innovation and consulting firm headquartered in Armonk, New York. It was established in June 1911 by Charles Ranlett Flint. IBM is one of the oldest and most powerful brands in the world and amongst the most innovative companies in the technology space today. IBM’s logo is considered to be one of the most influential logos of all time, and its transition through the ages is very interesting to study. The present “8-bar” logo of IBM, written in blue, symbolizes reliability, trust, authenticity and the impeccable quality of the brand. But the present logo was preceded by 4 others between 1911-1972, as the company tried to perfect the representation of the business that it was involved in and the ideals that it stood for.


 HISTORY BEHIND THE LOGO:


Image result for IBM logo 1911



1911-1924                                                                         
In 1911, the company came in being by the name of Computing                                                   Tabulating-Recording Company (CTR) through consolidation of the International Time Recording Company, the Computing Scale Company and the Tabulating Machine Company. The logo of the company was historically inspired, and is reminiscent of the Rococo style. In those days, revival of the arts and crafts were seen as respect for skill and expertise. Keeping in line with this idea, the logo was also shaped as a stamp, to signify a trademark of quality.

Image result for IBM logo 1911



1924-1947

In 1924, The Computing Tabulating Recording Company was renamed as the International Business Machines Corporation. The new name was brought in to emphasize upon new aspirations of the company. They were on the lookout for new, profitable business opportunities which could be replicated across the globe. The new logo was an embodiment of their newly adopted ideals. It was shaped as a globe wearing a belt that stated ‘international’.The previous Rococo features of the “CTR” logo, were replaced by a more contemporary design that featured “Business Machines” in a sans-serif font.


1947-1956

In 1947, IBM went through a period of change during which new business areas were explored and along with it new ideals were adopted. The transition from the punched-card tabulating business to computers began with a change of the company logo. On 1st January 1947, the new logo appeared on the masthead of Business Machines. The widely recognized “globe” was replaced with the letters “IBM” in a simplistic typeface, Beton Bold.
                                                       
                                                      1956-1972



In 1956, Thomas J. Watson, Sr was replaced by his son, Thomas J. Watson, Jr as the Chief Executive of IBM. With this change, a new period in the lifecycle of the company began and in order to make a statement, the company decided to subtly modify its existing logo. Noted graphic designer Paul Rand changed the logo typeface to City Medium from Beton Bold. This was done to project a more solid and stable appearance whilst maintaining a continuity in its look.


                                                      1972-Present 

The lBM logo, as we all know it was introduced in the year 1972. Once again Paul Rand was hired for the job. He retained the former typeface but replaced the solid letters with horizontal stripes, symbolizing speed, energy, dynamism and modernity. Till today, the basic design has remained constant and the logo has become one of the most widely recognized and influential logotypes across the world.