Monday, November 5, 2012

Markathon November 2012 Edition


Dear Readers,

“Money doesn’t grow on trees” and who would know it better than the common Indian man! With the much debated announcement of FDI in Retail to the big opening of Starbucks in Mumbai, India is fast opening up to the International markets. How will this change the consumer buying pattern and preferences is something worth studying, especially for the marketers. Whatever be the trend, businesses for sure are going to blossom!

Social media is another big thing which has been changing the business environment since the past few years, Facebook playing an important role in it. With Google+ coming up strongly and putting a brave fight now, it takes us to the age old debate of social media and how it is changing our lives. Our cover story for this month focusses on the journey of these two giants and how Facebook and Google+ were conceptualized from the beginning. It takes us through their respective strategies and how each has evolved accordingly. It ultimately addresses the million dollar question of who will survive the test of time and how.

The cover page and cover story for this edition has been designed by Saiprasad Shetye of PGP 12 and we would specially like to thank him for his tremendous efforts in giving life to the parties in discussion. He has rightly showcased that designing is more than just a play of colours and pictures!

Our Vartalaap section for this month covers Mr. Trichy Krishnan, Associate Professor and Vice-Dean at National University of Singapore. He has done extensive research and published articles on a wide range of topics from loyalty programs to pricing strategies. Having received many awards for teaching, he shares with us insights about his research and the latest trends one should be aware of. An interesting read for all marketers and more so for those interested in research!

Last month Marketing Club organized an intra-collegiate event “War of the Brands” based on the concept of Ambush Marketing. With over 60 teams participating, it saw students coming up with exceptional advertisements on a wide range of brands and then ambushing each other’s advertisements, which couldn’t have been more fun. It showcased the immense potential in students today. We have published the winning entry in this edition, hope you enjoy it.

With the new team joining in very soon, we would be looking forward to new sections and modifications to further improve the magazine. So if there is anything on your mind, now is the right time. Send in your feedback/suggestions to markathon.iims@gmail.com. It will go a long way in helping us create a better magazine for all of us. So hold your breath and take a dive into the world of marketing filled with humour, innovation and dynamism.
 
Happy Reading
Team Markathon

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