Before you dive deep into the exciting world of marketing, we would like to take a moment to thank all our readers. Markathon completes yet another year in decoding the mysteries of marketing. And what a year it was. It witnessed a change of guard, added a new section to its ever expanding array of offerings, saw an outpour of insightful articles and most importantly a lot of love from its readers. All this and much more could not have been possible without you.
With this edition we begin yet another journey with the promise to make the ride even more enjoyable, interesting and insightful for you. Talking about new beginnings, what better symbolizes it but the phoenix which rises from its own ashes and if you thought phoenix belonged to the world of mythology, think again. Our cover story for this month “Rising From Ashes” talks about phoenixes from our world - brands that scripted the miraculous turn around stories be it the rebel Harley or our very own home grown Dabur.
The corporate Vartaalap this month features Mr. Jatin Lakra, the current marketing manager for Tata Motors Utility Vehicles and Mr. Pawan Bindal, the Head of the Sales and Marketing Solutions Department at Dun & Bradstreet India. For academic Vartaalap we have with us Ms. Barbara E. Kahn, Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center at The Wharton School, University of Pennsylvania.
To make the Anniversary edition even more special we have an exclusive section “Freshly Brewed” by one of our alumni Mr. Keshav Sridhar who talks about the two kinds of marketing – marketing that you are taught in the classroom and the marketing you learn in the real world.
This month’s edition holds a lot of other surprises for you. To begin with we have introduced a new section this month – “Jab They Failed” and there are a lot more prizes than we promised.
“And now we welcome the new year, full of things that have never been”
To the new beginnings and for our love towards Marketing.