Markathon: GlaxoSmithKline Healthcare’s launch of toothpaste Brand Sensodyne in the Indian market

Launched in April 2009, Markathon is the monthly Marketing magazine released by the Marketing Club of IIM Shillong and was the brainchild of Asit Jain, Saurav Bagchi, Dilpreet Singh, Ritul Singh, Pranab Talukdar & Soumyasanta Roy. This is the first monthly B-School marketing magazine which is circulated in over 50 B-Schools in India and abroad. Made available in a free-to-distribute electronic format, it includes articles which cover a plethora of marketing topics and also has an ad designing competition. Markathon aims to deconstruct marketing jargons to make the subject more accessible to students. Interviews of corporate and academic stalwarts is a regular feature. The issues are characterized by rich images, detailed styling and the cover pages are especially remarkable and lend identity to the whole issue.

GlaxoSmithKline Healthcare’s launch of toothpaste Brand Sensodyne in the Indian market

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